Application analytics

Instrumentation Blueprint

Design the event map for a new feature or release before a single line of tracking code ships.

₩2,200,000 · 8–10 business days

Analytics dashboard with charts on a monitor

Shipping a feature without an instrumentation plan leaves product arguing with incomplete charts two sprints later. An Instrumentation Blueprint locks the events, properties, and ownership before engineering starts.

We interview product and engineering owners, map user moments that must be measurable, and write a blueprint sheet: event names, required properties, identity assumptions, and which screens fire what. Ambiguous moments are flagged with a recommended decision—not left for a Friday-night rename.

You receive a blueprint your team can paste into tickets, a short review call, and a checklist for validating the first staging build.

Typically included

  • Feature-scoped event map
  • Property and ownership sheet
  • Staging validation checklist
  • Review call with product and engineering

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