Application analytics
Tracking Gap Walkthrough
Walk a live conversion path on real devices and document every silent miss between intent and recorded event.
₩2,950,000 · 2-week engagement
Funnels look broken when step events never fire, fire twice, or fire only after a dialog half of users never see. A Tracking Gap Walkthrough treats the path as a QA script, not a slide narrative.
We pick one revenue-critical path—signup, trial activation, purchase, or onboarding completion—and walk it on the devices your users actually hold while watching the live event stream. Every miss is logged with reproduction steps and a recommended fix class: product, instrumentation, or identity.
Deliverables include a corrected path definition, a release QA script, and a short memo separating real drop-off from measurement noise.
Typically included
- Device walkthrough of one critical path
- Corrected path definition
- Release QA script
- Gap classification memo